VP of Marketing

Key Responsibilities

• Hire individuals, coach, develop, and mentor an existing team
• Accountable and responsible for managing KPIs including but not limited to:
  • Contribution Margin, Net Profit, MER, New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
• Drive strategy and execution of their performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
• Maintain and evolve a testing framework to expand their volume & pace of learning across the business
• Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
• Lead reporting and analytics across all channels and own the performance of all relevant KPI’s (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)

Requirements

• 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
• Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
• Successfully tested into and launched at scale both upper funnel and lower funnel channels
• Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
• Expertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysis
• Experience with Google Analytics and other relevant web analytics tools
• A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns
• Agency and team management experience
• Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
• Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget
• Experience efficiently managing at least $1mil/mo in performance-focused paid media budget
• Excited to work with a small interdisciplinary team in a fast-paced environment
• Effective multi-tasker; you’re comfortable wearing many hats
• Strong analytical approach to customer and revenue growth
• You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
• You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
• You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
• You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”

Benefits:

• A competitive salary and commission
• Relocation package
• Medical insurance
• Vision insurance
• Dental insurance