Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Vice President of Portfolio Marketing

We are seeking a dynamic and experienced executive to evolve and lead the Portfolio Marketing discipline for athenahealth, providing strategic oversight and direction for marketing initiatives across the product portfolio. In this role, the Vice President of Portfolio Marketing, will oversee multiple teams instrumental to driving a differentiated and competitive portfolio marketing program, including Product and Solution marketing teams, competitive intelligence and positioning, and Commercial Training & Enablement. This role will be instrumental in driving product success and will be a key leader in athenahealth’s commercialization engine, ensuring alignment with strategic objectives, and fostering a culture of innovation and continuous improvement. Join our team as the VP of Portfolio Marketing and help shape our future while applying your expertise, leadership, and passion to drive market growth and deliver exceptional value to our customers.

Job Responsibilities

Collaborate with and advise athenahealth’s executive and marketing leadership teams to define and execute an industry-leading portfolio marketing strategy, aligning with strategic business goals and growth objectives to drive ongoing market share gains.
Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and continuous improvement.
Collaborate with cross-functional leaders to develop compelling product positioning, messaging, and value propositions for athenahealth’s suite of solutions, to drive optimal market position and growth in line with business targets.
Execute comprehensive product marketing strategies in partnership with Brand, Integrated Comms, Segment, and Customer marketing to drive awareness, demand, and adoption for our products and solutions.
Lead go-to-market strategies for new product launches and tri-annual product releases.
Work with corporate and product strategy to analyze market trends, customer feedback, and competitive landscape to identify opportunities for product enhancements and market expansion.
Drive competitive intelligence efforts, conducting thorough analysis of competitors’ products, strategies, and market positioning to inform product differentiation and go-to-market strategies.
Develop strategies for the creation of compelling proof points and value assertions that reinforce athenahealth’s differentiation in the market.
Lead a strategic enablement team focused on value articulation, role-readiness, and athenahealth education for Sales, Customer Success/Operations, and Marketing.
Collaborate with commercial leadership to deploy new hire training and enablement programs that effectively articulate athenahealth’s value proposition.

Typical Qualifications

15+ years of relevant communications experience with demonstrated history of team leadership and management
Proven experience in product marketing, competitive intelligence and market research, preferably in the HealthTech, SaaS software, or healthcare industry.
Proven track record of defining and executing marketing strategies that drive measurable business growth.
Strong strategic thinking and analytical skills, translating market insights into actionable marketing strategies.
Excellent leadership and team management abilities, with a track record of building high-performing marketing teams.
Exceptional communication and presentation skills, effectively articulating complex concepts to diverse audiences.
Demonstrated ability to collaborate and influence cross-functional teams, including product management, sales, and executive leadership.
Strong business acumen and understanding of market dynamics, customer needs, and competitive landscape in the healthcare IT space.
Results-oriented mindset, driving measurable outcomes and achieving business objectives.

For candidates located in California, Colorado, Hawaii, Jersey City (NJ), New York City, Westchester County (NY), and Washington, please visit the following link for pay range information:

California: https://www.athenahealth.com/salary-range/ca-nontech-vice-president

Colorado: https://www.athenahealth.com/salary-range/co-nontech-vice-president

New York: https://www.athenahealth.com/salary-range/ny-nontech-vice-president

New Jersey: https://www.athenahealth.com/salary-range/nj-nontech-vice-president

Washington: https://www.athenahealth.com/salary-range/wa-nontech-vice-president

Hawaii: https://www.athenahealth.com/salary-range/hi-nontech-vice-president

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India – plus numerous remote employees – all work to modernize the healthcare experience, together.

Our company culture might be our best feature.
We don’t take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talented employees – or athenistas, as we call ourselves – spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out – but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces – some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

athenahealth is committed to a policy of equal employment opportunity-that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.

https://www.athenahealth.com/careers/equal-opportunity