Anywhere Compensation: Competitive Base Salary + Commission
Client:
With dedication to the lock industry for over 30 years, Kaadas is a certified high-tech company focusing on high-end and smart electronic locks including product research, development, manufacturing, sales and after-sales service. The company is headquartered in “China Silicon Valley” Shenzhen, Guangdong, China. Kaadas North America was established in 2021 as part of Kaadas’ overall plan to expand sales outside of China, across Asia and Australia, and throughout the world.
Adhering to the faith of innovation, Smart, Quality, Integrity, and Craftsmanship, Kaadas is devoted to offering innovative and high-quality smart locks for customers and to making life convenient, secure, and intelligent. With deep understanding of global customers’ needs, our product portfolio covers mortise locks, rim locks, and deadbolt and latchbolt locks, meeting diverse regional applications and standards in residential and commercial markets. We also provide connected products and solutions with App and Cloud service using cutting-edge technologies to manage and monitor your lock from anywhere and anytime. At present, Kaadas has nearly 2,000 employees and tens of thousands of global sales networks. Annual sales volume ranks top 3 worldwide and first in China.
Reporting directly to the CEO of North America, the Director of Marketing will be the fourth hire in North America and a key member of the leadership team tasked with running the entire marketing division; eventually hiring and leading a team as we expand and grow. The Director of Marketing will be an energetic and engaging leader who brings a sense of entrepreneurialism. They should be able to work well and collaborate with the executive team. They need to have a clear understanding of digital, traditional, and omnichannel marketing. They will need to raise brand awareness of Kaadas products across our total sales and distribution footprint, including online. The Director of Marketing will be a strategic thinker who executes a results-driven approach and can thrive in a dynamic, rapid-growth environment.
The marketing leader will need to be able to clearly articulate their goals and objectives. They will create, execute, and present marketing and communications plans that identify opportunities to elevate our brand that will shape and influence a consistent story to our clients, partners, and the consumer. Additionally, they will develop and drive our digital and social media strategies, building brand awareness and profiling news and insights.
RESPONSIBILITIES INCLUDE:
Go To Market
Research new marketing opportunities
Analyze and evaluate industry and market trends to help inform and grow the business
Identify and drive opportunities for future company growth, improvement, and profit.
Trade Shows
Create and organize Kaadas North America’s trade shows, booth and display setup, events, and conference presence to increase overall brand awareness
Digital/Social
Create and execute a compelling digital and social media strategy with content that leverages industry best practices and profiles the company ethos
Maintain Websites
Facebook, Google, Instagram, TikTok & YouTube Ads – create, run, and analyze
Brand, Communication & Content
Champion Kaadas North America’s products and brands ensuring a consistent approach throughout all marketing vehicles
Develop and lead commercially aligned marketing and communication strategies and plans via an integrated multi-channel approach
Design marketing materials
Write and develop product-related messaging and materials to reinforce Kaadas North America’s value proposition
Marketing Operations:
Create and maintain a marketing calendar
Develop a deep understanding of Kaadas North America’s products and client workflows to foster a collaborative partnership with Product Development and Sales teams
Foster a culture of metrics driven marketing; measure the effectiveness of marketing campaigns and tactics
Ensure key metrics are established, monitored, and reviewed regularly to determine return on investments selected, making the appropriate adjustments when necessary
Develop agency and external vendor relationships in support of business goals
Skills & Experience
Self-driven, curious, and a quick and continuous learner with an ability to prioritize and adapt, to be creative and proactive, and to successfully collaborate with teams to drive results. Enjoy being in a dynamic job where no task is above or below you. Client orientated with a focus on user engagement, confident, and a team player. A passion for learning and making a difference is a must. Genuinely excited by the opportunity to create and shape the marketing strategy for this growing company. An individual who will add positive qualities to the existing team and show a commitment to forming a positive overall company culture.
A Bachelor’s degree in Marketing, MBA or Advanced Degree in other business or communication discipline strongly preferred.
7+ years of relevant experience preferably with a national consumer brand-driven products company, with multiple brand approach
Expertise in content, digital, and social media marketing
Highly strategic and can think ahead to what platforms the brands need to be on
Expert storyteller: can navigate complex products to frame and articulate a message
Outstanding written and oral communication skills, with an ability to write copy, media releases and present solutions.
Track record of success in leading strategic and tactical marketing campaigns, domestically and internationally
Deep analytical skills: metrics and data driven with experience in marketing technology tools
Expert project manager: can define, prioritize, and lead end to end initiatives on time and in budget
Creative entrepreneurial self-starter with an ability to work autonomously
Strong relationship management skills
Media buying experience via television, OTT, and digital within the last 5 years
Strong negotiation skills with the ability to manage multiple vendor relationships
Experience with and solid understanding of media buying
Strong capabilities with branding and identity creation and management
Strong knowledge of the digital media space and website management
Expert knowledge of customer experience strategy and management
Leadership style that demonstrates integrity, transparency, trust, passion.
Creativity
Diplomacy
Maintains a high degree of confidentiality
Excellent time management and organizational skills
Ability to travel to client sites, conferences, and trade shows
Just a few benefits our employees enjoy!
Highly competitive compensation: ~$140-160K TCC
Fully paid medical, dental and vision coverage
Team-oriented and collaborative company culture
Work from home
Eligible to contribute to Company’s Traditional 401(k) and Roth 401(k) upon hire with Company Match (6%)
ABOUT T SQUARED
T Squared provides organizations with high caliber sales, marketing and general management professionals on a national retained search, interim staffing and pipeline management basis. The firm was founded in 2009 with headquarters in Denver, CO. For more information, visit www.tsquaredgroup.com .
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