New York, N.Y.; Boston, M.A.; Washington, D.C. or Remote
ABOUT US
Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Brightmode , with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.
From leading technological innovators, to institutions that help our cities thrive, to nonprofits and candidates at the forefront of the most pressing causes of our time; we take a message-first, results-focused approach to communications challenges, delivering high impact media, digital strategy and advertising to our clients.
People of color, people with disabilities and women are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THIS ROLE
Orchestra is seeking a Director, Analytics & Insights to be a critical component in the growth and development of our Analytics and Insights team. We are looking for someone who understands the strategic importance of accurate and insightful data storytelling, is deeply familiar with analytics tools, and has the ability and desire to build expertise around analyzing the performance of content.
This person will be able to easily navigate a variety of audience, platform, and intelligence tools to provide impactful analyses, in support of the agency’s analytics deliverables. Having a strong desire to develop and execute rigorous methodologies and the end goal of effectively communicating the strategic implications and impact to our clients will be critical in this role. Most importantly, this person should be curious, driven, and excited about the ideas of what’s possible, learning from data and developing insights.
ACCOUNTABILITIES & QUALIFICATIONS
Work with a growing team of innovative analytics professionals to deliver interesting and impactful data-driven insights to a vast range of clients
Develop and learn new analytics and tool skills, supporting the evolution of Orchestra’s analytics product offering
Lead the production of external reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations
Support multiple types of analyses, including competitive landscape analysis, white space assessments, performance measurement, audience insights, owned content audits, etc.
Create comprehensive measurement plans for analyzing owned, social, and earned properties
Assist in business development and growth by working with an interagency team to inform our proposal strategy and ongoing client analytics deliverables
Work closely across an integrated agency team to develop data strategies (e.g. metric definitions, data capture, visualization, storytelling, etc.)
Keep up to date on best practices, tools and news in the analytics industry
Essential skills:
At least 7+ years of insights experience, demonstrating career progression
Excitement and passion toward developing and executing data-driven strategies and insights, along with a solid understanding of the digital landscape
Strong communication skills and a builder mentality, promoting a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with the larger Orchestra community
Extensive tool knowledge of a wide range of analytics tools, experience with applicable tools will suffice. Relevant tools include:
Owned: Google Analytics
Earned : Brandwatch, Talkwaker, Netbase, Meltwater, Cision, Muck Rack
Social: Sprout Social
Familiarity with dashboard tools, such as Google Analytics, Google’s Looker Studio, Databox, etc.
Track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function
Previous experience working with a wide range of clients across industries in a face-paced agency environment
Ability to conduct qualitative and quantitative research to gain deeper understanding of consumer behavior, attitudes, preferences
Experience training, mentoring, managing teammates
Knowledge of advanced analytics and statistical modeling, preferred
WORKING AT ORCHESTRA
Salary range: $130,000 – $150,000 (commensurate with experience & skills) plus end-of-year bonus (based on firm, team and individual performance).
Benefits: Orchestra will make sure that you have what you need to excel in your role, encourage self-care and drive professional development, including…
Medical, dental, and vision insurance for employees and dependents
Pre-tax Health Savings Account Savings Plan (HSA-SP) or Flexible Spending Account (FSA)
Mental health assistance with company-sponsored memberships to Talkspace and Calm
401K with a 4% employer match and no vesting period
Generous paid time off (PTO)
20 vacation days, 10 wellness days, 1 day for your birthday, collective PTO between Christmas and New Year’s Day, plus 11 holidays
Mobile phone reimbursement for data and minutes
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.
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Do you live within commuting distance of New York, N.Y., Boston, M.A. or Washington, D.C.? *
Note: This role may be remote though is ideally based in our New York, N.Y., Boston, M.A. or Washington, D.C. offices on a hybrid basis.
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Voluntary & Anonymous Custom Demographics Survey We are continuously working to expand our work environment to be as diverse and inclusive of as many perspectives as possible. Below is a set of voluntary demographic questions. If you choose to fill out this survey, the responses will be collected in aggregate only to help us identify areas for improvement in our hiring process. Your responses, or lack thereof, will not in any way be associated with your application or candidate details, will not affect your opportunity for employment, or the terms or conditions of your employment, and will not in any way be used in the hiring decision.
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