Vice President of Partnership Marketing

JOB TITLE: Vice President of Partnership Marketing

DEPARTMENT: Corporate Partnerships

REPORTS TO: Chief Revenue Officer

TYPE: Full Time

FLSA: Salary, Exempt

OUR CLUBS

Seattle Sounders FC and Seattle Reign FC are entering an exciting new era in the pursuit of excellence and a commitment to growth on and off the pitch. Each club has independently forged a rich history of performance while connecting deeply with the community. Our clubs are continually pushing the boundaries of what’s possible while fostering an inclusive culture- championing causes and building community connections to expand our reach and impact. Each match is an opportunity to bring together our community, celebrating our resilience, inclusivity, and a commitment to excellence. United in professional dedication- we are two clubs with one shared vision of progress and greatness.

POSITION SUMMARY

As the Vice President of Partnership Marketing, you’ll lead a dynamic team responsible for crafting and executing strategic marketing campaigns and activations that elevate our brands and our partner’s brands and deliver measurable results. Through exceptional service and creative collaboration, you will ensure that both our club and our partners achieve their business objectives and maintain a strong, positive presence.

We are seeking a forward-thinking, results-oriented leader who thrives in a fast-paced environment and has a proven ability to build and nurture high-impact partnerships. You will leverage your expertise in strategic marketing and client relations to craft compelling brand narratives and deliver value that exceeds expectations. Your ability to foster strong, collaborative relationships will be key to driving mutual success for both our club and our partners.

This role demands exceptional leadership skills to motivate and celebrate team members while fostering an inclusive environment. You will recruit top talent, lead a dynamic, high-performing team, and cultivate a culture of excellence where everyone is encouraged to develop their skills and contribute their unique perspectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Serve as a key leadership member of the Corporate Partnerships team, working with the VP of CP Sales and CRO to develop and execute strategies that drive revenue generation, partner activation, and long-term growth for club and partner brands.
• Lead the Partnership Marketing team in designing and implementing innovative marketing campaigns and activations that achieve organizational and partner outcomes.
• Build and maintain strong relationships with partners, ensuring their brand objectives are met through creative, high impact marketing solutions that resonate with our fan bases.
• Lead, mentor, and inspire team members, fostering a culture of excellence and continuous improvement.
• Attract and retain top talent, ensuring a diverse, inclusive and engaged team that aligns with our organizational mission, values and goals.
• Identify and nurture future leaders within the team, ensuring a strong pipeline of talent for the organization.
• Work closely with the People & Culture team and leaders to create impactful strategies to improve employee engagement and performance.
• Collaborate closely with the People & Culture team and leadership to develop and implement strategies that enhance employee engagement, foster a positive work environment, and drive high performance within the Partnership Marketing team.
• Investigate and implement cutting-edge technologies, including AI tools, to enhance marketing strategies, improve partner engagement, and drive operational excellence.
• Collaborate to develop and implement renewal strategies that exceed goals, ensuring the retention and growth of key partnerships.
• Create and manage the department’s annual budget, working regularly with the Finance department to ensure responsible and sustainable business practices that contribute to overall profitability.
• Work closely with department heads across Ticketing, Marketing, Social Impact, Business Strategy & Analytics, Finance, and Premium Hospitality to align partnership strategies with organizational goals and maximize revenue opportunities.
• Other duties as assigned.

QUALIFICATIONS

• Proven experience in leading high-performing teams within sponsorships, client services, sports/event marketing, agency, or media, with a focus on driving measurable outcomes.
• Demonstrated leader with experience developing and executing business strategy and related supporting initiatives.
• Exceptional people management and leadership skills, with a proven track record of cultivating talent, fostering teamwork, and creating a positive, inclusive work environment.
• Strong analytical skills with the ability to leverage data to drive revenue generation and make informed decisions.
• Strong curiosity and a proactive approach to exploring new advancements in marketing, with a proven ability to integrate innovative solutions, including AI tools, to enhance brand strategies and deliver value to partners.
• Flexibility to adapt in a rapidly changing environment managing multiple priorities with efficiency and effectiveness.
• Demonstrated commitment to diversity, equity, and inclusion, and to living organizational values and our Mission to Create Moments, Enrich Lives, and Unify Through Soccer, with a track record of promoting these values in all interactions.
• Consistently displays a high level of attention to detail and strong organizational skills.
• Dynamic and approachable personality with outstanding relationship-building skills, capable of understanding and addressing the needs of diverse partners.
• Excellent communicator: builds trusted relationships, actively listens, and clearly articles key value. propositions, processes, and performance. Outstanding written and verbal communication skills, including presentation and public speaking experience.
• Innovative and creative thinker, who can contribute ideas and participate in cross-departmental efforts throughout the organization.
• Financially astute; expert understanding of key financial and marketing metrics that drive profitability and company success.

WORK ENVIRONMENT

• This role offers a hybrid work arrangement, combining remote work with on-site responsibilities at our Headquarters & Training Facility in Renton, WA, as well as attending matches at Lumen Field and the Starfire Training Facility.
• Must be able to work a flexible schedule, including evenings, weekends, and holidays as needed.
• Must reside within Washington state upon date of hire.
• Must be able to facilitate own local travel.
• Must be eligible to work in the US without sponsorship.
• Responsibilities include regular work outdoors and may require standing on feet for long periods of time, as well as some lifting of up to 20 pounds.

COMPENSATION, BENEFITS & PERKS

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people by providing the following top-notch benefits.

The annual salary range for this position is $125,000 – $180,000 and eligible for bonus opportunity. Base pay at time of offer will take into account job-related knowledge, skills and experience required for the role, internal equity and market.

Our Total Rewards package for full-time team members includes:

• Comprehensive Healthcare Coverage: We offer 100% employer-sponsored premiums for you and your dependents.
• Generous and Flexible PTO: Our Paid Time Off plan is designed with your well-being in mind, offering unlimited paid vacation.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Inclusive Parental Leave: Our gender-neutral parental leave program provides 12-16 weeks of paid leave, giving new parents the time and support they need during this important life stage.
• Exclusive Perks: Enjoy complimentary tickets to matches, making it easier for you to experience the excitement firsthand.
• Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
• Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

We are committed to fostering a diverse and inclusive workplace where every employee is respected, valued and supported. We celebrate our diverse work environment and welcome team members of all backgrounds and perspectives. To that end, if you do not meet every job requirement listed, we still encourage you to apply. We believe your relevant experience and expertise will help us become a high-performing best-in-class workplace for all. Women, gender-nonbinary, people of color, LGBTQIA+ people and people with disabilities are encouraged to apply.

The physical demands reflected in the duties and work environment herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. If you’d like to request an accommodation in the application or interview process, please do so by emailing the SRFC HR Team.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

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